Marketing and Communication Manager – Psychiatry Department

WHY UT SOUTHWESTERN?
With over 75 years of excellence in Dallas-Fort Worth, Texas, UT Southwestern is committed to excellence, innovation, teamwork, and compassion. As a world-renowned medical and research center, we strive to provide the best possible care, resources, and benefits for our valued employees. Ranked as the number 1 hospital in Dallas-Fort Worth according to U.S. News & World Report, we invest in you with opportunities for career growth and development to align with your future goals. Our highly competitive benefits package offers healthcare, PTO and paid holidays, on-site childcare, wage, merit increases and so much more. We invite you to be a part of the UT Southwestern team where you’ll discover a culture of teamwork, professionalism, and a rewarding career!

JOB SUMMARY

The Manager of Marketing and Communications is an integral part of the Department of Psychiatry and will be responsible for writing, editing, and publishing a wide variety of internal and external communications for the department. Reporting to the Department Administrator and Chair within the Department of Psychiatry, the Manager of Marketing and Communications will interact with physician leaders, managers, and staff throughout the organization and guides message development and tactics to help them to effectively convey important information. 

BENEFITS
UT Southwestern is proud to offer a competitive and comprehensive benefits package to eligible employees. Our benefits are designed to support your overall wellbeing, and include:

• PPO medical plan, available day one at no cost for full-time employee-only coverage
• 100% coverage for preventive healthcare-no copay
• Paid Time Off, available day one
• Retirement Programs through the Teacher Retirement System of Texas (TRS)
• Paid Parental Leave Benefit
• Wellness programs
• Tuition Reimbursement
• Public Service Loan Forgiveness (PSLF) Qualified Employer
• Learn more about these and other UTSW employee benefits!

EXPERIENCE AND EDUCATION
Required

• Education
  Bachelor’s Degree

• Experience
  8 years experience in the development of marketing communications, magazine publishing or advertising. and
  4 years Must be specialized in marketing communications in a corporation or advertising agency.
  Additional advanced education may be considered in lieu of experience.

Preferred Experience

• Website Content Management Systems – such as Drupal or Alfresco
• Canva
• Zoom
• Photo Editing Software – Adobe or other software
• Accessibility checker

JOB DUTIES

• In collaboration with senior leadership, develop and execute marketing commuications plans and initiatives, based on the strategic goals of the institution. Ensure feedback loop for all tactical elements of the plans and communication vehicles, enabling tracking and recalibrating, if necessary, to ensure growth goals are met.
• Provide editorial oversight and direction on strategic Health System communications, including managerial oversight of consumer health publications, ongoing direct mail appeals, and content-driven marketing activities in support of consumer health events. Research, write and edit new print and electronic content for the clinical service lines as needed.
• Plan, develop, and implement promotional and marketing communications materials as needed by designated clinical service areas, targeting both referring physicians and consumers.
• Work closely with the various business managers for the clinical units, in both the hospital and faculty practice to ensure that their identified marketing communications needs are being met.
• Serve as “account manager” for the creative team on marketing communications initiatives: formulate written project documentation and work with the team to assign project milestones, develop the creative pieces and then evaluate their effectiveness and assess general return on investment.
• Negotiate with and manage the work of outside vendors as appropriate.
• Maintain an awareness of key market segments. Proactively leverage medical center research and other exisiting sources of information in internal and external marketing plans.
• Performs other duties as assigned.

SECURITY AND EEO STATEMENT
Security
This position is security-sensitive and subject to Texas Education Code 51.215, which authorizes UT Southwestern to obtain criminal history record information. To the extent this position requires the holder to research, work on, or have access to critical infrastructure as defined in Section 113.001(2) of the Texas Business and Commerce Code, the ability to maintain the security or integrity of the critical infrastructure is a minimum qualification to be hired and to continue to be employed in the position.

EEO Statement
UT Southwestern Medical Center is committed to an educational and working environment that provides equal opportunity to all members of the University community. As an equal opportunity employer, UT Southwestern prohibits unlawful discrimination, including discrimination on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, citizenship status, or veteran status.