Marketing Coordinator – Ophthalmology Department

WHY UT SOUTHWESTERN?
With over 75 years of excellence in Dallas-Fort Worth, Texas, UT Southwestern is committed to excellence, innovation, teamwork, and compassion. As a world-renowned medical and research center, we strive to provide the best possible care, resources, and benefits for our valued employees. Ranked as the number 1 hospital in Dallas-Fort Worth according to U.S. News & World Report, we invest in you with opportunities for career growth and development to align with your future goals. Our highly competitive benefits package offers healthcare, PTO and paid holidays, on-site childcare, wage, merit increases and so much more. We invite you to be a part of the UT Southwestern team where you’ll discover a culture of teamwork, professionalism, and a rewarding career! 

JOB SUMMARY
The Marketing Coordinator serves as the department’s primary owner of digital content, web presence, and digital media for Ophthalmology across all sites and programs.  This role supports the development and execution of departmental marketing and digital communication strategies, including management of social media platforms, website content, multimedia features, and program announcements.

This position collaborates closely with the Department Chair, program leadership, Institutional Web Services, and the Office of Communications, Marketing, and Public Affairs (CMPA) to coordinate web and editorial initiatives.  The Marketing Coordinator ensures that all digital communications are accurate, engaging, and aligned with institutional branding, marketing standards, and guidelines to enhance departmental visibility and outreach.

BENEFITS
UT Southwestern is proud to offer a competitive and comprehensive benefits package to eligible employees. Our benefits are designed to support your overall wellbeing, and include:

• PPO medical plan, available day one at no cost for full-time employee-only coverage
• 100% coverage for preventive healthcare-no copay
• Paid Time Off, available day one
• Retirement Programs through the Teacher Retirement System of Texas (TRS)
• Paid Parental Leave Benefit
• Wellness programs
• Tuition Reimbursement
• Public Service Loan Forgiveness (PSLF) Qualified Employer
• Learn more about these and other UTSW employee benefits!

EXPERIENCE AND EDUCATION

Required

• Education
  Bachelor’s Degree in related field 
   

• Experience
  1 year of related experience 
   

Preferred

• Education
  Education or experience in program management, marketing, communications, website design, or related fields 
   

• Experience
  Experience in a health care environment and community outreach 
  Hands-on, proven experience working with web technologies such as blogging, podcasting, RSS, online communities, social networking, and content/contact management a plus. 
   

JOB DUTIES

• Serves as the key member of the marketing team.
• Recommends and implements strategies to achieve marketing goals for assigned programs, products, or services.
• Develops and distributes e-communications among partners, members, and others.
• Performs one or more of the following marketing functions:
  • Web blogs or other digital marketing
  • Development or review and update of the marketing infrastructure which may include one or more database systems, intranet, and external website.
  • Develops, plans, and coordinates the development and production of marketing and publicity materials (press releases) and campaigns, ensuring deadlines and budgets are met
  • Conceptualizes, writes, and edits high profile or high visibility marketing materials which may include book jacket copy, blogs, or other web material
  • Conducts market research, analyzes results, and develops marketing strategies based on findings.
• Serves as editorial project lead on the website; develops content project plans in collaboration with the Program Directors and Administrative Core; and writes, edits, and maintains up-to-date program content and collaborates with institutional Web Services team to publish date content on the external website.
  • Manages and oversees the production of content for website, online promotions, ad banners, and other related material.
• Represents and actively participates in monthly meetings/calls and national meetings.
• May participate in recommending new services and determining new markets.
• Performs other duties as assigned.

SECURITY AND EEO STATEMENT

Security
This position is security-sensitive and subject to Texas Education Code 51.215, which authorizes UT Southwestern to obtain criminal history record information.

EEO
UT Southwestern Medical Center is committed to an educational and working environment that provides equal opportunity to all members of the University community. As an equal opportunity employer, UT Southwestern prohibits unlawful discrimination, including discrimination on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, citizenship status, or veteran status.